OnlyFans metrics: how popular is the platform?
OnlyFans is a key player in the adult content subscription space for one major reason — its popularity. But just how popular is OnlyFans, really?
To answer that, we need to ask the following:
How many users are on the platform?
How many OnlyFans creators are there?
How many women are on OnlyFans?
And how many people are subscribers?
Let's go over these, one after another.
How many people are on OnlyFans?
Right now, the platform boasts over 305 million users worldwide. The numbers really took off during the COVID-19 pandemic in 2020, when the user base doubled.
OnlyFans metrics started growing really fast from 2020.
When it comes to active accounts, the stats get more interesting. Not every registered account stays active, but the platform sees daily activity from tens of millions of users, whether they're subscribing, tipping, posting, or just scrolling. But that's not all. In January 2024, onlyfans.com saw approximately one billion monthly website visits from users worldwide.
Need a break? Check out the accounts our readers subscribed to the most today:
How many OnlyFans creators are there?
There are more than 4.11 million OnlyFans creators. The platform added about 936,000 new creator accounts in 2023 alone, and that same number or more is expected by the end of 2024.
Creators make up 1.5% of OnlyFans users.
Out of the 305 million users, approximately 4.5 million accounts are creators. This OnlyFans data tells us that for every creator account, there are approximately 74 fans, giving a 1:74 ratio.
But don't get misled by this number. It's skewed in by the top creators who are thriving. The average creator doesn't have nearly that many subscribers.
The platform is inclusive even though a good number of OnlyFans creators focus on adult content. It makes room for other creators like fitness trainers and chefs.
To crunch the numbers, about 70% of the creators on OnlyFans post only adult content or focus strictly on adult OnlyFans niches. And within that pool, only about 1% make more than $100,000 annually.
The next most popular creator niches are fitness and wellness influencers, followed by musicians and artists. The cooking and fashion creators round up the top five. So, if you're thinking of niche ideas, you know where to start.
How many women are on OnlyFans?
Out of OnlyFans' 305 million users, approximately 4.5 million accounts belong to creators. This means that about 1.5% of the platform's users are creators.
The creator space is female-dominated, with women making up 84% of all creators on the platform. So, with these numbers, there are approximately 3.78 million women on the platform.
How many people subscribe to OnlyFans?
You learned earlier that OnlyFans has over 305 million registered users, but not all of them are subscribers. Some registered users aren't engaged financially.
However, there are more active accounts than passive ones. At least 85% of registered users are either subscribed to a creator, buying content, or sending tips.
On average, an OnlyFans fan subscribes to 1-3 creator accounts at any given time. This number can vary depending on the fan's interests, budget, and the type of content they follow. Factors like subscription prices and how creators market themselves also influence how many accounts fans choose to support
While most subscribers stick to a few accounts they love, the most popular creators attract thousands—or tens of thousands—of subscribers. These fans are willing to pay anywhere from $5 to $50 per month for exclusive content. The subscription model, with tips and custom requests, creates a lucrative opportunity for such creators to earn big.
Don't be too caught up in the numbers. Remember, the key to building a subscriber base is consistency and interaction. Fans are likelier to stick around if they feel connected to you. So just focus on providing quality, and you'll be successful too.
OnlyFans stats: monthly traffic
OnlyFans isn't just popular in the U.S.—it's global. The U.S. makes up a big chunk of its user base, but other countries like the U.K., Canada, and Australia aren't far behind. OnlyFans statistics by country show that creators and subscribers are popping up in every corner of the world.
How many OnlyFans creators are there--there are millions of creators from different places.
Monthly traffic is insane. In January 2024, the site got over 1 billion visits from users worldwide, a mind-blowing number that proves how much people love this platform. Whether it's because fans are checking out new creators, subscribing to favorites, or just browsing, these OnlyFans traffic statistics show that the site keeps buzzing day and night.
OnlyFans creator statistics
OnlyFans isn't just about its millions of users—the creators power the platform. They bring in subscribers and generate billions in revenue. And as mentioned earlier, there are over 4.11 million of them.
The average age of OnlyFans creators differs based on gender. Male creators have an average age of 32, while females average 29. The thing is, a large portion of creators come from the US alone. But just how many OnlyFans creators are there in the US, and why are there so many?
Well, there are over 1 million creators in the country. This happens due to a combination of factors, including high internet access, a strong entrepreneurial culture, and a relatively lenient environment for adult content. These factors make it an attractive platform for Americans looking to become creators and make money.
The sheer volume of creators shows how competitive the platform has become, but it also highlights the massive demand for diverse content.
However, not all sign-up requests are approved on the platform. New users have to go through a verification process to get certified as creators. Many submitted accounts do not meet the requirements during this process and are subsequently left out.
How many OnlyFans accounts are there? Millions of accounts, but not all sign up requests gets accepted.
In March 2024, OnlyFans received around 197,504 requests for creator accounts. However, only 32% of them were cleared for usage. From the second half of the OnlyFans charts, data shows the platform getting around 1.97 million requests to register creator accounts, but only 637.5 thousand were approved.
Furthermore, data from the OnlyFans user's statistics also indicates that OnlyFans deleted 31,718 accounts in March 2024 because the creators violated OnlyFans's terms of service. These numbers do not account for users who delete their accounts voluntarily.
OnlyFans male vs female statistics
OnlyFans thrives on diversity. The platform's demographics show that much. Even though creators come from all walks of life, some trends stand out.
There's a major gap between the percentage of women with OnlyFans and that of men. While women dominate with 84%, male creators account for about 14%, and non-binary or other creators make up 2% of the OnlyFans demographic.
Even though men and nonbinary creators are constantly growing their presence, the female-to-male ratio remains heavily imbalanced.
But the thing is, this trend doesn't affect the platform's performance. Even though you may perceive it as an imbalance, it's what makes OnlyFans work and what helps provide maximum content for subscribers. This works because subscribers are predominantly male.
OnlyFans success rate
The average OnlyFans creator account has 21 subscribers, but the top 10% of creators generate most of the platform's wealth. While many creators struggle to build a big following, successful ones make massive profits.
For example, top creators attract thousands of subscribers who pay up to $30 or more per month. They also earn money from tips, paid messages, and custom content requests, which further boost their earnings.
Creators also market themselves aggressively on platforms like Instagram, TikTok, Twitter, and Reddit to lure in new fans.
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Those who post content consistently, promote their OnlyFans, offer high-quality content, and engage with their audience often see their work pay off.
OnlyFans earnings statistics
Different OnlyFans members earn based on several factors. This includes how much they charge, their subscriber count, and the extra services they offer. Don't forget that OnlyFans takes a cut, which also affects the average OnlyFans income.
So, what exactly do female and male creators earn on the platform, and how much does OnlyFans make a year? Let's pick these apart:
Creator earnings: OnlyFans stats for income distribution
According to OnlyFans statistics, the top 1% of creators earn 33% of the platform's total revenue, while the bottom 10% struggle to make anything.
The income brackets are wide. The average OnlyFans creator earns around $150-180 per month, while others earn $100k to $1 million annually. Factors like content quality, posting frequency, niche, and audience engagement significantly determine creator earnings.
Earnings by gender
Female creators take the lead, earning an average of $180 per month, while male creators earn an average of $150. Generally, women earn more and are likelier to earn faster because most fans are looking for female content.
However, as a male creator, you can earn above average, too, if you put certain strategies in place. Male creators, while less dominant on the platform, have a growing audience.
OnlyFans net worth and revenue
So, how much is OnlyFans worth? The platform's net worth isn't explicitly stated, but we can look at some financial data to get an idea for an OnlyFans valuation. In 2020, they achieved a net revenue of around 380 million U.S. dollars.
By 2021, the company's revenue reached $932 million, with creators collectively earning $3 billion. Additionally, in 2021, OnlyFans' worth reached a new high with a company valuation of $1 billion. The owner, Leonid Radvinsky, received $500 million in dividends between 2021 and 2022.
OnlyFans stats show that revenue from all sources is increasing, which is why OnlyFans net worth is also rising.
In 2023, OnlyFans made over 541 million U.S. dollars in revenues from subscription products alone, while non-subscription-based revenues were around 765.8 million U.S. dollars for the year. That gives a total of roughly 1.3 billion U.S. dollars.
What's more, the total transaction volume on the platform rose to about $6.62 billion. It was $5.55 billion in 2022 and $4.79 billion in 2021, which shows a 19.46% year-over-year (YoY) growth between 2022 and 2023.
OnlyFans' growth and success is closely tied to the number of posts on the platform. As of March 2024, OnlyFans reported approximately 44 million pieces of posted content, a significant increase from the previous month's 42.3 million posts. Creators are constantly uploading new content to gain more subscribers and earn regularly.
Revenue breakdown
OnlyFans' business model is straightforward in terms of revenue breakdown. The platform takes a 20% commission on all creator earnings, including subscription fees, tips, and pay-per-view content. This means that creators keep 80% of their profits.
By the end of 2023, the platform generated a record-breaking $1.3 billion in revenue. With 2024 ending, this growth trend will likely continue and cause another significant rise in OnlyFans revenue.
OnlyFans demographics
Who is subscribing to OnlyFans, and what characteristics define them? Let's look into the latest data on OnlyFans subscriber demographics:
OnlyFans users by gender
OnlyFans' subscriber base is predominantly male. They make up 71% of users. So, what percentage of women have an OnlyFans? Only about 29%. The numbers differ slightly from those looking only at creator accounts.
OnlyFans users by age
Most people on OnlyFans are young adults between 18 and 34, making up over 60% of users. This data is in line with how younger people tend to use subscription-based platforms more. Out of that, 18-24-year-olds are around 29.64%, and 25-34-year-olds are about 31.25%.
Here's a complete breakdown of the age demographics:
18-24: 29.64%
25-34: 31.25%
35-44: 17.30%
45-54: 10.70%
55-64: 6.79%
65+: 4.33%
The platform is known for being friendly to millennials and Gen Z, but creators in their 40s and beyond are finding their niches, too.
OnlyFans users by country
OnlyFans has a global reach. Its largest user base is in the United States, accounting for over 40% of total subscribers.
OnlyFans valuation shows that 60% of income came from the united states in 2023.
In 2023, OnlyFans generated over 60% of its annual net income in the United States market. The platform generated 214 million U.S. dollars from the rest of the world, while 230 million U.S. dollars came from the European and UK markets.
However, in January 2024, users in the United States gathered about 455 million visits, followed by countries like Canada and the United Kingdom, with about 35 million and 33.6 million visits, respectively. Mexico followed closely with 29 million visits. Australia isn't far behind at 28 million. The platform is also expanding in countries like India and Brazil.
When it comes to OnlyFans users by state, California, Texas, Florida, New York, and Pennsylvania have the highest number of users in the United States.
FAQ on OnlyFans statistics
What percentage of OnlyFans is porn?
Estimates suggest that around 70-80% of the platform's content is pornographic. This doesn't mean OnlyFans is one-dimensional. Creators bring their style into their content. People prefer OnlyFans over traditional porn sites because of the personal and authentic connection with creators. Despite its reputation, the platform has tried to present itself as versatile. But let's not kid ourselves—sex sells, and it's what makes OnlyFans so popular. It's why creators can charge high subscription prices and ask for tips.
How many OnlyFans accounts are there?
As of 2024, OnlyFans has over 305 million registered users and 4.11 million creators. However, not all registered users are active, and the platform doesn't release official numbers on active accounts.
How many subscribers does the average OnlyFans have?
The average OnlyFans creator has about 21 subscribers. However, this figure varies greatly depending on niche, content quality, and marketing efforts. The top creators can have thousands of subscribers, while most have just a few.
How many OnlyFans millionaires are there?
Over 300 creators on OnlyFans have surpassed the $1 million annual earnings mark. These top creators earn significantly more than the average creator, with some earning up to $20 million monthly.
Conclusion: OnlyFans stats
Here's a quick recap of all the OnlyFans metrics you discovered:
Popularity and growth: OnlyFans has over 305 million users and over 4.5 million creators. The platform is one of the biggest in the porn and subscription content industry.
Global reach: Creators and fans come from all over the world. So, OnlyFans is not just a local thing; it's a global powerhouse.
Revenue potential: The platform generates billions annually, offering creators a lucrative opportunity to earn through subscriptions, tips, and custom content. This is also reflected in OnlyFans net worth.
User and creator dynamics: OnlyFans' user-to-creator ratio is 1:74. The site relies heavily on subscribers. Men make up 71% of that audience.
Different content: While adult content still makes up 70-80% of OnlyFans, niches like fitness, music, cooking, and fashion are growing fast, giving creators from all sorts of fields a chance to thrive.
Competitive success: To be a top creator earning a high revenue, you must market strategically, produce high-quality content, and offer consistent engagement.
Platform resilience: OnlyFans keeps hitting over 1 billion monthly visits and shows steady growth each year, proving it's a major player in the digital subscription market.