What is a niche? (and why should you care?)
You need to stock up on makeup. Where do you go?
If you're like most people, you don't go to a supermarket. You're not guaranteed to find what you need there.
Instead, you head straight to a beauty store.
It's a niche store. It focuses specifically on beauty products, making it easy for you to find exactly what you need. And you can be certain they have quality products. Think of OnlyFans niches in the same way.
A niche is that specific area of interest that you focus on to attract a dedicated audience.
For example, you could be a Latina nurse with a curvy body.
This way, your fans know for sure that you have a specific thing they crave. Also, you stick out, making it easier for them to find and appreciate what you do.
A good niche for OnlyFans is:
desired,
clear,
specific, and
targeted to a defined demographic.
And here's why you should care:
The benefits of choosing an OnlyFans niche
OnlyFans is competitive. An average of 73,000 creators join every month. Niche OnlyFans content helps you:
Stand out. There are 2.1 million OnlyFans creators, but only a small part are BBW Latinas. When you categorize yourself in this unique way, you drastically reduce the competition.
Earn more. Most top earners who didn't have a prior following have specific niches because such content commands higher subscription prices.
Attract a loyal fanbase. Targeted OnlyFans categories tend to have more dedicated and engaged followers. They are more likely to spend money regularly by tipping and buying PPVs. They're also more loyal, so they'll keep their rebill on for many months.
Ease up content creation. A niche helps you identify what exactly you offer and to who. Therefore, you always know what content appeals to your fans. This reduces the guesswork and headache of looking for content ideas.
Stay satisfied. It's easier to produce content, be consistent, and engage with your audience when you love what you do.
How to find your niche on OnlyFans
You might be tempted to choose a niche based on what's most popular. But you can get frustrated making content you don't enjoy. And once your subscribers see a lack of authenticity, they'll bounce.
Instead, choose something that aligns with your personality but is still lucrative. Here's how:
As a new creator
Look at your physical qualities. Do you have big boobs, big nipples? Are you slim or thick? For example, if you're blonde, have plastic boobs and pouty lips, that's pointing to the bimbo niche.
If you feel you don't have a unique physical appearance, follow bigger OnlyFans creators who look like you. Look on Reddit and porn sites too. See how they niche down, what they post, and how they brand themselves.
Use an external search like OnlyFinder to see the analytics of OnlyFans creators. Enter a keyword into the search bar, and creators in that niche will pop up. Check their accounts to see their subscriber count, and what they charge.
Browse the porn communities on Reddit and Twitter. See what people are saying about trending niches and which ones have large fanbases. You can also get an idea of what is the most searched content in a particular niche.
Instead of focusing on your body type alone, you can make your lifestyle, hobbies, or personality your niche. For example, if you're a young wife who likes dressing classy, embrace the hotwife niche.
People prefer OnlyFans to porn sites because the creators appear more authentic. So choose a niche you enjoy or one that aligns with your sexual interests. Don't try to be a dominatrix when you're naturally submissive. People can tell when it's not just your style.
Lean into the stereotypes people have about you in real life. For example, if you get people saying you look way younger than your age, you may fit in the "cute" or "barely legal" niche.
Start doing. Experiment with different niches to see what works for you. You can always adjust if you see fans prefer a different niche.
With an existing audience
Put up a poll asking people to choose which content type they want to see from you.
Take note of the requests you're getting from fans. If they're always asking for a particular type of content, that can mean they think you fit the vibe.
If you have different niches and find it hard to choose one, create 2 to 3 Instagram accounts. Promote one niche per account. Over time, you'll see what people are attracted to the most. Double down on that. You can also do this on Twitter or Reddit.
Use Social Rise to connect all 3 Reddit accounts, schedule the posts for the whole week in minutes, and see which performed best in analytics.
No credit card neededSign in with RedditPost in minutesMerge your passions and interests with what fans are willing to pay for. For example, you love pets, and the Cosplay niche is quite popular. Mix the two, and your niche can be "Pet Play."
If you want to stand out more, go narrow. For example, don't choose Femdom (female domination). Instead, choose "Findom" - a subset focusing on financial domination. An easy way to narrow it down is to combine multiple niches. For example, skin color + hobby (Asian gamer girl), or body type + hair color (chubby redhead). You get the idea.
Most profitable OnlyFans niche ideas
Here are many OnlyFans niche examples divided into 6 groups. This will simplify things and give you a solid idea of the direction you want to go in.
Physical Features
These niches for OnlyFans are not limited to people with massive boobs and asses. There are fans for all kinds of body features—small, big, feet, thighs, etc.
If you're a beginner, this category will work for you. You can easily market a body feature you have, that people are interested in.
OnlyFans niches based on physical features do well.
Examples:
Booty (Phat Ass, Small Booty, Heart-shaped booty, Bubble Butt)
Boobs / Breasts (Cleavage, Nipples, Big Titties, Saggy Boobs)
Body type (Petite, Hourglass, BBW, Chubby, Thick, Curvy, Skinny.)
Waist (Abs, Snatched, Chubby Tummy)
Thighs (Thick Thighs, Thigh Gap)
Hair (Blonde, Redhead, Brunette, Afro, Curles)
Hairy (Hairy Pussy, Bush Babes, Hairy Asshole, Neat Bush)
Freckles. This niche does well when you pair it with a matching niche. For example, you can lean into the freckled cutie next door vibe.
Short (Midget, Dwarf)
Tall (Giantess)
Stretchmarks
Armpits (Hairy, Shaved)
Race or Ethnicity
There's something exclusive about ethnicity-based niches. They're always among the best OnlyFans niches. Skin color is a turn-on for many people, while others are attracted to the specific character traits of certain races.
If you're deciding between OnlyFans categories, consider your race like Nicole Doshi has done.
Examples:
White (Phat Ass White Girl, Eurobabe, Patriot)
Asian (Asian Hotties, K-pop, Chubby Asians)
African/Black (BBC (big black cock), Ebony)
Latina/Hispanic (Spicy Latina, Thick Latina)
Occupation and Lifestyle
These niches require you to make content around your profession or lifestyle. For example, if you're a lawyer, you can film something about a daring encounter with a client.
Or if you're a wife, post content of you doing "wifey" things. Like cleaning naked or doing the laundry bra-less.
Lifestyle content as a hot wife is fun and lucrative, making it one of the best OnlyFans niches.
You don't have to have these occupations in real life. You can roleplay or cosplay your way into them.
The added benefit of such niches is that your content doesn't get stale. You can only take so many different feet pics, but here, the possibilities are endless.
Another advantage of these OnlyFans niche ideas is that they'll be convenient. Especially when they're centered around your genuine lifestyle habits.
However, there's a downside: you may need to invest in lots of costumes to make it work.
If that doesn't discourage you, you'll like these examples:
Uniformed (Nurse, Doctor, Police Officer, Lawyer, Cheerleader, Teacher, Student)
You can go broad on this niche, switching out uniforms as you please. But if you want an extra edge, focus on a specific uniform and milk it dry.
Cosplay and Roleplay. This involves dressing like anime, game or movie characters. For example, Zentai, Hentai, Spider Woman, Lewd.
Age
Your age, or how old you look, is the selling point here.
The most popular niche in this category is MILF content. It's mainly for older women between the ages of 30-60.
Looking for the most profitable OnlyFans category? Milf is one of them, and Suzi Madison does it well.
As you may have guessed, there's also a lot of demand for younger girls in their 20s. But the competition is fierce, so you'll want to mix in another niche.
Examples:
MILF (Mom I'd Like to Fuck). This content is huge on porn sites. To pick this niche, you should be between 30 and 60, or look mature and have mommy vibes. Your target audience is mostly young guys who love the idea of having sex with an older woman.
Teen. This niche requires you to look cute, young, and innocent. For example, "barely legal", or "adorable porn."
Older Adults (65 and up)
Interest and Hobbies
Subscribers want to connect with you. And what better way than to share the same interests?
To capitalize on this, create content doing your hobby naked. For example, naked yoga, painting, or cooking.
You can also create generic, sexy content with references to the hobby. Like a sexy photoshoot on a motorcycle.
Allysa Jade is in the gamer girl OnlyFans category, and she's thriving.
Guys also like tease content. You can wear a big shirt with the neckline coming so low it's barely covering your nipples. Wear something similar, while doing a hobby, like gaming.
Examples:
Gamer Girl. The gamer girl has a quirky attitude. She loves bold makeup and rainbow hair. Also, she's into games, neon lights, and anime. You don't have to do much if you choose this niche. Fans are content with watching you do mild sex play as you game. For example, gaming naked or topless. Here's the catch: A gaming setup and techy gear are non-negotiable.
Food and Cooking. This involves everything from walking about your kitchen naked, to getting sexy with food. If you love cooking, that's a bonus. What's most important is that you're hot and sensual when mixing your flour.
Note that OnlyFans doesn't allow any food penetration content. You can use food in other kinky ways but no insertion. For instance, you can't insert a cucumber in your vagina.
Goth. Think Academia girls—dark hair, band t-shirts, dark makeup, chains, and leather.
How to find your niche on OnlyFans? Experiment with different niches like goth.
Athletic and fitness Babe. In this niche, your job is to wear workout attire and engage in exercise-related activities in a sexy way. A toned body is also a must.
Fetish
Almost anything can be a fetish — BDSM, shoes, fishnet, socks, anal, squirt, hardcore, furry.
Fetishes can be very niche. That means if you choose something highly specific like "Armpit fetish," you'll have a smaller audience. But that's not a bad thing.
Some specific fetishes are really hard to come by. So when people finally find creators for them, they're willing to pay.
Kinky is one of the OnlyFans niche ideas to pick from in the fetish niche.
That said, if you don't want to make an uncommon fetish your main niche, here's what you can do. Offer fetish content as customs (content made for fans on request). You can pin a tip menu to your profile to let the fans know.
This way, you cater to a bigger audience but have the option to charge a premium for extreme fetishes.
Pee, diaper, blood, and lactating are all fetish for some people. But, you should steer clear of such content - and words. They're against OnlyFans' terms of service and will get you banned.
Here are fetishes you can explore:
Dominatrix/ BDSM / Femdom. As a dominatrix, your content will revolve around enforcing dominance. This could mean restraining your partner, whipping them, or intimidating them. This niche is very lucrative. But you'll need knowledge and experience to thrive in it. Like learning how to use BDSM toys. Keep in mind: If you want to do this solo, that's okay. You can lean into the solo femdom act, which doesn't require you to have a partner. OnlyFans also doesn't accept extreme BDSM play, such as choking, so be careful with that.
Exhibitionism. This is your niche if you're into going around in revealing clothes or flashing unsuspecting passersby. Remember to keep things legal. A way to do that is by fake flashing people who are in on the act. They just need to pretend to be surprised bystanders.
Amateur. This niche is all about embracing your newness and nativity in the porn world. As an amateur OnlyFans creator, you're the girl next door. You have no experience. You're innocent and authentic. As a bonus, you easily get away with shooting content with your phone.
Jerk-off instruction (JOI): How do you like the idea of instructing horny men to jerk off? Like dominatrixes, women in this niche wear the boss hat and give instructions. You could be the hot teacher teaching a student how to masturbate or a sexy mummy helping her stepson cum. The possibilities are endless.
Couples: Some fans are particularly interested in the connection and chemistry between couples.
Masked. This OnlyFans category thrives on mystery. You always wear a mask when making content. To milk this niche further, consider selling a special subscription. The offering? Fans get to see you without the mask.
POV (Point of View). This niche's appeal is that subscribers can easily picture themselves taking part in the fun. For it to work, your partner has to be holding the camera while you work your magic on him. This way, it looks like the subscriber is right there.
Feet (High Heels, Dirty Feet, Bare Feet, Toes, Stockings). This niche is saturated because it can be easily done anonymously. So it can be hard to stand out. Most of the people who thrive here are big creators who also show their faces. If you want to thrive in this niche, see our guide for selling feet pics.
Transgender/Gay/Bisexual (Femcock, Hot Gay Ass, Men With Toys, Shemale, Gay Cumshot)
Tattoo/Piercings/ink (Inked-babe, Tattooed Slut)
Anal (Butt Hole, Asstastic)
Group (Orgy, Gangbang)
Other (Farting, Smoking)
FAQ about niche OnlyFans
How do you know if a niche is too small?
By taking action and seeing if it works. Sometimes, the more narrow the niche, the more money you can make. This is usually because the niche is specific and rare. If you're consistent and market yourself, you'll find people interested in your OnlyFans niche ideas.
Can I change my niche?
There is no right answer to this question. It may be limiting your growth, but it takes time for new OnlyFans creators to take off. If you're considering changing your niche because you've seen poor results, ensure you honestly gave it a good try. The more consistent you are, the more likely you'll see growth.
On the other hand, what if you're bored and genuinely tired of creating content in your current niche? You can switch, but this will disappoint some fans.
If you have an existing following, do it gradually, instead of completely changing your content overnight. You can adjust as you go according to their reactions.
What are the most profitable OnlyFans niches?
According to PornHub, Milf content is the most popular on the platform. "Booty" and "Boob size" came second. "Sex machine" and "Uniformed" came third and fourth.
Does OnlyFans have categories?
No, OnlyFans doesn't have categories. There's no page that would list them, like you can see on porn sites. But you can categorize yourself by finding a niche to have an easier time attracting fans.
Conclusion: Niche OnlyFans
Here's everything we've discussed in a nutshell:
A niche is a specific label that tells your audience the exact unique services you offer.
You need a niche to stand out, earn more, create content easily, and amass a loyal fan base.
The best OnlyFans categories are about physical features, race, lifestyle, and fetish.
To find your niche, you need to capitalize on what you're naturally good at.
You stand out by choosing a micro niche. This means picking a niche within a niche or merging two or more broader niches.
Don't be afraid to test different niches till you find one that clicks.