What do OnlyFans managers do?
OnlyFans managers handle the business side of a creator's account. This way, the creator can focus on making content. You'll be like a social media manager for OnlyFans, but with extra duties.
Your tasks include:
- Account registration and setup. You help with the account setup process. Ensure creators use the correct settings for maximum engagement and revenue.
- Profile creation. Help creators craft compelling profiles that attract and retain subscribers. You'll do this on both OnlyFans and their social media pages.
- Strategic advice. Provide expert guidance on content creation, ban prevention, and strategy to increase profits.
- Fan engagement. Responding to comments and DMs in the creator's voice.
- Content management. Creating a content calendar, picking the best post times, and uploading consistently.
- Sales and marketing. You promote the creator's profile on platforms like X, Instagram, Snapchat, and TikTok.
- Analytics: You track weekly or monthly performance metrics and improve the account.
You can work independently or form an OnlyFans agency with a team. Agencies are just larger operations that manage multiple creators at once. But the goal remains to help creators earn more while taking a cut for the service.
In exchange for your services, the creator will pay you a percentage of their earnings. This is often between 20% and 50%, depending on the agreement.
How to register an OnlyFans management company
An OnlyFans agency is a business. You can start without registering, but down the road, you'll want to set up a proper legal entity to do it right and avoid trouble.
Small agencies typically use a Limited Liability Company (LLC) because it's simple to form and has less paperwork. Here's how to register your OnlyFans marketing agency:
Choose a business name
Choose something professional and verify that the name isn't already taken. A name like "ABC Media Agency" will do.
Register your business
File LLC or corporation paperwork in your state or country. This usually involves a fee and some forms. You can do it yourself through the state website or use services like LegalZoom.
In some places, like New York, you may need to publish a notice in a newspaper. Check your local rules to be sure.
Obtain an EIN (tax ID)
In the U.S., you must get an Employer Identification Number from the IRS. It's free and quick online. This is like a Social Security number for your business. It's needed to open a business bank account and pay taxes.
If you're outside the U.S., your country will have its own version of a business ID number. For example, the UK uses a UTR, Canada uses a BN, and Australia uses an ABN.
Just search "how to register a business in (your country)" and you'll find a government site that walks you through this process.
Set up a business bank account
It makes accounting easier and protects your business. All earnings from managing OnlyFans accounts should flow into the business account, and you pay yourself from there.
Contracts and releases
As part of your business setup, prepare a simple management contract for creators to sign. This should spell out your services, the commission or fees, and the payment schedule. Add rules about confidentiality and explain what happens if you or the creator decides to end the partnership.
Here's a simple template you can use:
ONLYFANS MANAGEMENT AGREEMENT (TEMPLATE)
This Agreement is made between:
Manager: [Your Name or Business Name], located at [Your Address], andCreator: [Creator's Full Name or Stage Name], located at [Their Address],
Effective Date: [Start Date]
SERVICES PROVIDED
The Manager agrees to provide the following services:
- Content scheduling and posting on the Creator's OnlyFans account
- Direct message (DM) management and fan engagement
- Social media marketing and promotion support
- Analytics tracking and basic content strategy
- Other: [Add any custom service here]
The Creator agrees to provide timely content (photos/videos) and access to necessary accounts or tools.
PAYMENT AND FEES
The Creator agrees to pay the Manager a [__]% commission on net OnlyFans earnings, payable [weekly/monthly].
Payments will be made via [PayPal, Wise, bank transfer, etc.].
CONFIDENTIALITY
Both parties agree to keep personal information, login credentials, and content secure and private. Neither party may share sensitive or business information without written consent.
TERM AND TERMINATION
This agreement commences on the Effective Date and will remain in effect month-to-month unless terminated by either party with at least [7/14/30] days' written notice.
If either party breaches the terms, the agreement may be ended immediately.
CONTENT OWNERSHIP
All content remains the sole property of the Creator. The Manager may not repost or reuse content outside the agreed-upon platforms without written permission.
INDEPENDENT CONTRACTOR
The Manager is an independent contractor, not an employee. Taxes and legal responsibilities are handled by each party separately.
ENTIRE AGREEMENT
This contract represents the full agreement between both parties. Any changes must be in writing and signed by both.
Signed:
Manager: ______________________ Date: _______________
Creator: ______________________ Date: _______________
Skills you need to start an OnlyFans agency
You don't need a fancy degree to become an OnlyFans manager, but certain skills will make you far more effective.
Here are the key skills and qualifications that help in managing creators:
Social media marketing
Since promotion is a huge part of success on OnlyFans, you should know how to grow and engage an audience on social media.
The truth is, there's no way around promotion. You can't grow without it, and the more you promote, the higher the payoff you see. Sadly, it's also the most exhausting part:
- You stress about posts all the time.
- Missed days cause dips in earnings.
- Your promo folder is a mess.
- Posts flop and make you anxious.
- You waste hours on social media every day.
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Understanding hashtags, algorithms, post timing, and trends is also important. If you're new to all these, read these free resources to learn everything you need to know:
Basic legal know-how
Aside from spreading the word, becoming an OnlyFans manager requires knowing some legal basics. Here's what you need to know:
- Employment laws: Are creators employees or contractors? Most are contractors, but check your local regulations to avoid tax or labor issues.
- Contracts: understand what a good contract should include.
- Copyright: Creators own their content, so never use or alter it without permission.
- Taxes: Learn about OnlyFans taxes. Always keep records and consider consulting a professional.
- Adult content rules: On OnlyFans, you must verify that creators are over 18. There are also more specific rules, for example, prohibited types of content.
Content strategy
You'll be advising creators on what content to make and how to present it. This means understanding the audience and what sells. Are spicy cosplay photos trending? Did a particular roleplay video get lots of tips? You should be able to spot patterns and suggest ideas.
Communication
Management is about people. You'll be dealing with your creator clients and their fans. So, be professional and clear as you set expectations and give feedback.
At the same time, when you message fans, adopt the creator's voice. Be friendly, flirty, and smart. Good writing skills for DMs and posts are also important here.
Analytical skills
A great OnlyFans manager is data-driven. You should get comfortable with reading analytics. Track which posts get the most likes. And notice what marketing campaigns brought in the most subscribers.
How to become an OnlyFans manager or Agency
Here's a step-by-step guide from the planning phase to your agency's launch:
Master OnlyFans
You can't truly understand how to manage OnlyFans models without doing thorough research on the platform.
Create a test OnlyFans account to learn all its features. Then, subscribe to top creators on OnlyFans and analyze their content. Observe their pricing and interactions with fans.
Understand how different subscriptions, pay-per-view, and tips work.
Some creators have YouTube channels or Reddit posts where they talk about growing their OnlyFans. Watch and read those for insider tips. r/onlyfansadvice is a valuable resource for first-hand insights.

You can learn how to position your OnlyFans management company by studying others.
Also, study other agencies to learn how to become an OnlyFans manager. Check their websites to see what services they advertise and how they pitch to creators.
Pick your niche
Some managers specialize in bringing in traffic. Others do full management, including handling everything from posting to chatting. Some focus on a certain creator niche, like fitness models, cosplayers, and others. Identify where you can stand out.
For example, if you're great at TikTok, you could brand yourself as the agency that explodes OnlyFans growth through viral TikToks..
Additionally, decide what services you'll offer. Common ones are social media management, content scheduling, DM/chat management, and paid ad campaigns.
Will you also assist with content creation? Like arranging professional photographers or doing the video editing? Will you manage their other platforms like ManyVids and Fansly?
In the beginning, keep your service list small. It's better to do a few things really well than to overpromise and underdeliver.
Build your online presence
First, create a professional website or even a simple landing page. This should show what you do, the services you offer, and ideally some proof of your skills.

Your website must be top-notch as an OnlyFans manager.
When you're brand new, you may not have big client results to show, and that's okay. Instead, share a bit about your background in the About Us section. And add what you will help the creator achieve.
Make sure to include a contact form or email so interested creators can reach you easily. If a full website is too much, use Linktree or Carrd as a mini-site. But having your own domain really helps with credibility.
After that, set up your social media profiles for the agency. Twitter (X) and Instagram are popular for networking in the creator community. Keep these profiles non-sexual and professional.

Use hashtags like #onlyFansmanagement to promote your OnlyFans agency on social media.
Post tips for creators, and share success stories if you have any. Follow and engage with creators and other managers. This builds your visibility.
Branding is also important. Use a nice logo or at least consistent colors and theme on your site and socials. You want to appear established even if you're just one person. Most new agencies fail to do this, and it makes creators less likely to trust them.
Do the work
Once you have a creator to manage, it's show time! Have a call or chat to discuss their goals. Lay out your plan and make sure it aligns with their vision. Then, get to work.
Schedule their content. You can use a shared Google Drive or Dropbox where the creator uploads content, and you post it.
Implement your promotional strategies on social media. If you're handling DMs, study the creator's persona so you can reply like them. Create response templates for common fan questions. This can speed up your workflow.
Communicate with your creator frequently. Send them updates. Creators love to see the progress and feel the value you're adding. If something isn't working, be honest and change your strategy.
Adjust, improve, and scale
After a month or two of managing a creator, pause and look at your progress. What worked well? What didn't? Maybe you're good at getting traffic, but replying to DMs all day is draining. That's normal. This is the time to adjust.
You can hire someone to handle DMs when they start piling up. You can also bring in an assistant to edit videos or design graphics if that's taking too long.
Once you're more confident, take on another client. But don't rush. Quality matters more than the number of people you manage.
As you grow, review your pricing. Many beginners start at 20% or a flat fee. But once you deliver real results, raise your rates. Most agencies charge 25% to 30%. Some charge 50% if they manage everything. Just make sure the creator is still earning more with you than without you.
Keep learning and stay flexible. The creator world moves fast. Watch webinars. Read blogs. Share what you learn. Some managers even start their own YouTube channels to attract new clients.
Scaling isn't just about managing more creators. You can also offer more services like merch, live coaching, or e-books.
Take it step by step. It won't happen overnight. But if you keep going, you can build a strong, profitable OnlyFans agency. Many people have done it, and so can you.
Finding creators for your OnlyFans Management business
Finding creators to manage is the hardest part of starting an OnlyFans agency. But don't worry, there are many creators who need help. They just don't know you exist yet.
So this is how to connect with them:
Recruit people you already know
Don't overlook your personal network. You might already know an OnlyFans creator, or someone who knows one.
Do you have friends who do modeling, cosplay, or adult content? Even people who post often on Instagram or TikTok might be interested. If they're already on OnlyFans, offer to help manage their page. If not, introduce the idea and show how you can make it easier for them to start.
Run Google Ads
One of the fastest ways to attract creators is by running Google Ads to your agency's landing page.
You don't need a huge budget. Start small, with $5 - $10 per day. Target keywords that creators use. For example, "OnlyFans manager for hire."
Link the ad to a clean, simple page that explains who you are, what you offer, and how they can contact you. Add a contact form, a testimonial (if available), and a clear message.
Communities
Reddit is a big one. Subreddits like r/CreatorsAdvice are filled with creators discussing their challenges. Be active and helpful in these communities, but no hard selling.
If someone asks a question, give a detailed answer. This will show your knowledge in this field and encourage others to connect with you.
You can add that you're a manager and open to working with new clients to your profile. Don't mention it anywhere else, as you'll get downvoted into oblivion. Follow the forum rules and keep things value-driven.
Freelance and job platforms
Check Upwork, Fiverr, Freelancer.com, and even LinkedIn. There are often gigs for "OnlyFans promotion" or "social media manager for OnlyFans model".
Create your own gig listing on one of these platforms. While they typically have low-budget clients, it's a way to get initial experience or a small project. A one-time job can turn into a longer contract if you impress them.
Social media
Twitter and Instagram are common places where creators self-promote. When you search hashtags like #model #lingerie and #cosplaycreator on Twitter, you'll find many creators advertising their pages. Drop a friendly DM offering your help.
On Instagram, look for creators with decent followings but signs of needing help. Maybe inconsistent posting or low engagement. Approach respectfully and make it about them. Compliment their content, and softly propose how you could add value.
Referrals
This is by far the best and easiest way to get new clients. Once you get one client or make friends with a few creators, ask if they know others who might need help. Creators network with each other. A satisfied client is more likely to refer their friends to you.

When starting an OnlyFans agency, tell your creators to refer you.
You can even set up a referral incentive. For example, offering them $50 if they refer you to another creator and it leads to a contract.
Free audit or trial
As a foot in the door, offer a free OnlyFans page audit for creators. That means you look at their profile and social media and tell them how to improve for free. Many creators will be interested in the free advice. While not all will convert to paying clients, some will realize that hiring you is good for them.
Similarly, you could offer a trial management period. Manage their page for free for one week, and if they see value, you continue with a contract. However, don't let anyone exploit you. Clearly define what you'll do and for how long.
FAQs about OnlyFans management agency
How does OnlyFans management work?
It works through a partnership. The manager and the creator sign a contract. The creator makes content, and the manager posts, chats with fans, and promotes. In return, the manager gets 20% to 50% of the creator's income, depending on how much work they do.
How to create an OnlyFans agency business plan?
Begin by defining your services and the type of creators you wish to collaborate with. Decide what makes you different. Choose your pricing model. For instance, is it commission-based, flat fee, or both? Plan how you'll find clients. Outline your operations, expected income, costs, and legal setup. Keep it short, clear, and realistic.
What are the biggest OnlyFans agency guidelines?
To run an OnlyFans agency the right way, start with clear contracts and legal age checks. Protect content rights and officially register your business. Be open with creators and always act professionally. Avoid shady shortcuts. Doing things properly builds trust, keeps you safe, and sets your agency up for success.
How much do OnlyFans managers make?
It depends on how many creators you manage and their success. An OnlyFans agency for beginners may earn around $5000. Top managers can make up to six figures monthly. Start small, focus on results, and grow steadily. Your income rises as your creators earn more.
Conclusion: how to start an OnlyFans agency
Here's a summary of how to become an OnlyFans manager:
- OnlyFans managers help creators by handling marketing, content posting, and fan engagement. This allows creators to focus on making content and earn more.
- Register your business as an LLC to protect yourself.
- Learn skills like social media marketing, content strategy, and communication.
- Before you start, research. Choose your niche, create a website, and then find your first creator.
- Gain experience by helping models you know. Deliver great results, and scale up gradually.
- Find creators to manage through Reddit, Twitter, Instagram, and freelance job sites.
- OnlyFans work involves sensitive content and trust. Always get proper permissions, respect privacy, and communicate openly with your creators.
- You can earn a lot, but start with realistic goals. As you help creators make more money, your share grows too.